PKO Bank Polski has begun the second stage in the changes to its offer of personal accounts. The new products are intended for people actively using their account and performing a large number of banking transactions through it. ...
PKO Bank Polski has begun the second stage in the changes to its offer of personal accounts. The new products are intended for people actively using their account and performing a large number of banking transactions through it. For customers in the basic segment from May 16 PKO Konto Bez Granic (PKO Without Borders Account) is available, whilst for wealthy clients the bank has prepared two new packages: Konto Aurum (Aurum Account) and Konto Platinum II (Platinum II Account).
The introduction of 3 new current accounts to PKO Bank Polski’s offer is a continuation of the product change process started two months ago. March 14 saw the debut of 5 new personal accounts: PKO Konto Pierwsze (PKO First Account), PKO Konto dla Młodych (PKO Youth Account), PKO Konto za Zero (PKO Zero Account), PKO Superkonto Oszczędne (PKO Super-Saver Account) and PKO Konto Pogodne (PKO Serenity Account).
“In accordance with our announcements we are systematically enriching our product offering. In the second stage of the campaign, the new personal accounts focus on the needs of highly transactional and wealthy clients. For these groups, we offer modern solutions at the highest level,” said Zbigniew Jagiełło, CEO of PKO Bank Polski.
PKO Konto Bez Granic is designed for people who carry out a large number of banking transactions, regardless of their income. For only a monthly fee of 15 PLN for maintaining the account, the client no longer pays for all the basic services such as domestic money transfers via Internet, telephone or the branch, standing orders, direct debit and Visa cash back services. The customer is also guaranteed free withdrawals at all ATMs in Poland and abroad.
The new Aurum Account is on offer for people with an income over 5 000 PLN per month or assets of 150 000 PLN. By opening this prestigious account, the client not only gains access to free basic services and free withdrawals from any ATM in Poland and the world, but also many additional benefits, such as special credit and deposit offers, and a privileges programme with discounts at retail and service outlets. A prestigious debit card is issued free with the account with proximity card function, allowing payments to be made over the Internet. Customers with an Aurum Account are placed under the care of a personal advisor, are served in rooms guaranteeing privacy and discretion and may use a telephone service intended solely for the bank’s prestigious clients.
The Platinum II Account is an elite account designed for the wealthiest clients with an income above 15 000 PLN per month, or with assets of EUR 500 000 PLN. In the case of this account, in addition to service provided by specially assigned advisors, dedicated credit offers, a debit card and a prestigious privileges programme, the package of additional services also includes Concierge and an integrated brokerage account. The scope of services provided by Concierge is very wide, including the ability to meet non-standard customer requirements considered individually, such as: shopping with a stylist, a substitute limousine with a chauffeur or the organization of a meeting with players of a renowned football club.
In total, in two stages 8 new savings and checking accounts have been introduced to the Bank's offer, addressing a variety of customer profiles and needs.
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PKO Bank Polski is the undisputed leader of the Polish banking sector in terms of financial performance. Net income for the first quarter amounted to 851 million PLN. With over 25-percent market share the Bank also holds the leading position in sales of PLN mortgages, offering not only traditional mortgages, but also preferential mortgages with state subsidies. PKO Bank Polski is awarded in many prestigious rankings. The Bank’s mortgage offer, in terms of adapting to untypical customer expectations, has been recognized as the best on the market by financial comparison engine Comperia.pl. The Bank is also praised for its flexibility to offer these loans, which may be granted to cover a variety of purposes, as well as for being the best savings and investment bank. As many as five products of PKO Bank Polski: mortgages, cash loans, accounts, deposits and credit cards, have been awarded by the magazine Reader's Digest with "Product of the Year 2010" certificates as the most often and most frequently chosen products by customers. The Bank has won the "Golden Banker" award as the best in the loan market and the loan market for firms, has also won the contest "Entrepreneur-Friendly Bank", holds the certificate "Customer-Friendly Company" and is the best commercial bank according to Warsaw Business Journal. PKO Bank Polski’s innovative solutions for corporate banking were awarded in the Europrodukt competition. The bank received three statues in the last edition of the competition in the product category – payroll and consolidated account and escrow account. The cutting edge technology introduced by the PKO Bank Polski has also been recognised by Gazeta Bankowa, which awarded the bank the title “IT Banking Leader of Financial Institutions 2010”. According to analysis by the research firm MillwardBrown SMG/KRC, among the surveyed financial institutions PKO Bank Polski enjoys the highest confidence – three quarters of respondents trust its financial stability. PKO Bank Polski is also the strongest bank in the country in terms of image, as shown by its position as leader in the "Top Brand" ranking compiled by Press magazine. It is also the most valuable brand on the Polish banking market. Specialists from The Banker magazine estimated the value of its brand at one and a half billion USD and in Rzeczpospolita "Polish Brands 2010" ranking its value was set at PLN 3.6 billion.
