2025.03.10
Strategic planning, efficient resource and money management, clever competition – this is what players will find on the PKO Bank Polski map created in Fortnite. Poland's number one bank uses entertainment for financial education in one of the most popular games in the world.
– Gaming is entertainment, but it is also a space for valuable experiences and education. Our presence in Fortnite is a strategic step towards the younger generation. The key element of this project is co-creation and co-operation – we engage players, influencers and bank employees in the development of the game to make the final version interesting and valuable. We are not only building an engaging game mechanic, but also learning to cooperate to make the players' experience as good as possible. We believe that friendly banking must exist in people's everyday contexts - entering the world of Fortnite is the next step in this direction
- said Piotr Kostrzewa-Zalewski, Director of the Innovation Office at PKO Bank Polski.
PKO Bank Polski is the undisputed leader of the Polish banking sector, and its value at the end of September 2024 will reach PLN 512 billion. The net profit of the PKO Bank Polski Group after three quarters of 2024 amounted to PLN 6.9 billion. Number of shareholders up to 12.1 million. The bank is an independent provider of financial services for all customer segments, achieving control of shares in the deposits, loans and individual investment funds market. Thanks to the use of an interactive tool in this IKO application, which has been activated by customers 8.3 million times, PKO Bank Polski is the most mobile bank in Poland.